Generation names in America like Silent Generation, Baby Boomers, Generation Y, Millennials, Gen Z(Founders) have become very important to classify people. Every generation has a distinct set of characteristics, traits, attributes etc which differentiate them from the other generations over different years. The generation names have become important from Business (marketing, strategy) point of view too. Why? Let us see.
Humans live in different cultures, societies, groups and in various setups and countries. Humans keep evolving and a set of humans go and new one comes. To simplify the process, people call it one generation comes and new one comes. Generations are basically group of people who share similar values and cultures. People born in a particular time period share certain attributes in personality which may be different from the previous generation and the coming generations. The world’s political and social status at the time determines the current generations’ attributes and behavior. Generations who have seen war may be different from the ones which have seen only prosperous times. Because of this, generations have been classified over the years. In this article we will talk about the Western World (American mainly) classification of generation names.
This article covers the various Generation names in America (Western World) which are now used for referring to a certain group of people around the world. The generation names mainly started from early 20th century.